Filed under: Honda Motor Co, Ford Motor Co, Toyota, General Motors, Autos, Tesla Motors

Toyota (TM) may have lost the U.S. sales lead, but it still leads in one key survey — and that lead should give fans of the automaker hope as it gears up to retake lost ground.

Toyota retained its crown in the latest edition of Consumer Reports‘ annual survey of auto-brand perception, a sign that many consumers remain loyal to the company despite its struggles in recent years.

But the survey also showed that homegrown competitor Ford (F) is rapidly closing the gap. And other brands aren’t…

Toyota’s Still Tops to Consumers, but Ford’s Closing In Fast originally appeared on DailyFinance.com on 2012-01-31T15:20:00Z.

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